“Why choose Persimmon?” it says their website. Why indeed.
It remains a complete mystery to me why anyone in his or her right mind would actually choose to buy a new home from Persimmon. Especially when they can choose to buy from any five-star rated housebuilder with a history of winning NHBC awards for quality. Or at least avoid the worst of the housebuilders – those featured on national television programmes and in newspaper columns for both the poor standard of the homes they build and the lack of any resemblance of customer care when homebuyers discover the inevitable snags and defects, missed by the so called professionals employed by housebuilders such as Persimmon.
I am amazed that year after year, naïve young homebuyers get taken in by Persimmon’s marketing spin, some ending up in tears on national television with their fully preventable tales of woe. Preventable, because their homes could have been built with greater care. Preventable, because they could be built more slowly and all stages thoroughly checked and inspected by Persimmon site management, the warranty provider and building control inspectors. Preventable, because the government could and should introduce new legislation to protect all new homebuyers and provide an independent means of dispute resolution in the form of an Ombudsman for New Homes, rather than rely on a Consumer Code for Home Builders, set up and managed by housebuilders and other interested parties.
Talk is cheap.
All housebuilders make exaggerated claims about the homes they build and the “service” they offer to customers. Only in housebuilding could 93% of buyers experience a problem. Only in housebuilding would 47% of buyers be expecting the number of defects and problems they get. Yet they still buy new homes, year after year. Maybe they get taken in and assured by statements like these:
From the moment our customers reserve one of our new homes, we pledge to make the experience enjoyable and informative each step of the way.
We aim to take care of our customers, not just when they are buying but also when they have moved into their new home. All of our staff are trained to provide a high level of customer service and to deliver our comprehensive pre-move and after sales pledge to our customers.”
“On completion of your new home we will provide you with a quality assured certificate for you to keep within your Masterfile.”
Pity their homes are not 100% complete when some of their buyers are told they are! Persimmon also state on their website that: