What is a cookie?
Also known as browser cookies or tracking cookies, cookies are small, often encrypted text files typically made up of numbers and letters, that are placed on your computer or device by most websites that you visit. Located in browser directories, cookies are then sent back to originating websites on each subsequent visit.
By themselves, cookies do not pose any risk, they do not contain viruses in any form and they do not spy on your PC content or compromise security. They are generally used to make online surfing faster and easier.
Cookies are useful because they allow a website to recognise a user’s device. Cookies store information about a visitor’s preferences, record user-specific information on which pages the user access or visit, enabling web page content to be customised based on visitor’s browser type and other information that the visitor sends via their browser.
Cookies can be First Party (set by the website being visited), Third Party (set by a third-party for example Google), Flash or Local storage.
What are cookies used for?
For more information on cookies and how they are used by websites please visit: www.allaboutcookies.org
The information we collect is done in a way that does not identify anyone. We do not collect personally identifiable information about you through our website. We do not track users after they have left this website. We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source.
The cookies used by our host’s server are for their resource planning, capacity planning and the operation of the website.
The aim is to use the information to improve the quality and use of the website, content and presentation based on the popularity of certain pages or which pages get the fewest unique visitors so we can make content more applicable to users.
To opt-out of being tracked by Google Analytics across all websites visit: http://tools.google.com/dlpage/gaoptout
How you can manage cookies on your computer/device
If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites or by clicking on the link below for your browser, for information showing you how to disable and prevent cookies from being created on your particular browser, computer or device:
Netscape Navigator 3.0 Netscape 4.0+ Netscape 6.0+ Firefox 2.0+ /3.0+ / 4.0+/8.0+ Internet Explorer 3.0 Internet Explorer 4.0 Internet Explorer 5.0+ Internet Explorer (IE) 7.0+ Internet Explorer (IE) 8.0+ Internet Explorer (IE) 9.0+ Google Chrome
To disable cookies in Internet Explorer 7 or 8 Select: Tools > Internet options > Privacy > Advanced
You can turn cookies off, but due to their core role of enhancing or enabling usability or site processes, disabling cookies may prevent users being able to use all services on our website and you might see more pop-ups and other intrusive advertising, as we will not be able to limit what you see using cookies. You will still be able to view our content.
Information on specific cookies used by this website
Globally and in the European Union member states Google sets the following cookies:
utma Cookie: A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford e-commerce websites with data intelligence around purchasing sales funnels.
utmb & utmc Cookies: These cookies work in tandem to calculate visit length. Google utmb cookie marks the exact arrival time, then Google utmc registers the precise exit time of the user.
Because utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie utmc expires. Given utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
utmz Cookie: Cookie utmz monitors the HTTP Referrer and notes where a visitor has come from, such as a search engine or website with the referrer listed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the utmz Cookie also registers, what keyword generated the visit plus geolocation data.
This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell us about our traffic and helps with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
utmv Cookie: Google utmv Cookie lasts “forever”. It is a persistent cookie. It is used for segmentation, data experimentation and the utmv works hand in hand with the utmz cookie to improve cookie targeting capabilities.