Tag Archives: house builders

Despite builder’s profits, not enough new homes are being built.

Despite housebuilder’s results  last week reporting an average  16% increase in the number of homes they had built during 2013, house building output is actually 11.3% below pre financial crisis levels. The number of new homes started in 2013 was 122,590, the highest since 2007. But this is still HALF the number experts say are needed each year to meet housing demand, let alone addressing the shortages from previous years. 

P1000442However, the number of new homes completed last year actually fell by 5% to 109,370. The Government’s schemes have not helped either, creating easier access to borrowed money  resulting in boosted demand rather than increased supply,  sending house prices soaring,  especially in the south. 

Home ownership has now fallen to its lowest level in 25 years. The number of people sleeping rough in England has increased by over 30% since 2010. The proportion of working households claiming housing benefit is now higher than 2010.  Hardly a success story Mr Cameron!  At the same time, the large plc housebuilder’s are returning cash piles generated from the record profit increases, to their shareholders.

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House builders report profits double.

This week five national plc house builder’s reported record profit rises as they cash in on the state sponsored Help to Buy feeding frenzy. According to recent figures from the DCLG , 89% of the Help to Buy loans have gone to first-time buyers since the scheme began in April 2013. With an apparently never ending stream of undiscerning, naive first timers flocking to builder’s sales offices, buying whatever is available, what incentive do house builders have to improve quality of the homes they build? 

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Help To Buy jpgYou also have to question why the government is currently advertising it’s Help to Buy scheme on national television, when the figures released by these major national builders during this week demonstrate that this advertising is totally unnecessary.

Greed is good and greed is back, as both builder CEOs and their shareholders receive payouts from the excessive profits generated from the government’s Help to Buy subsidy.   New Home Blog saw this coming!

Builder’s report record profit increases – but not improving quality!

Here we go again: “Profitability, Cash generation, Completions, Average selling prices, Earnings per share, Land banking, Trading outlook”  yada-yada!     The only house builder to make any meaningful statement regarding a commitment to improving quality and customer service was Barratt, with reference to their consistent HBF  “customer satisfaction” 5-Star rating and their record 102 NHBC quality awards in 2013. 

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House Builder Star Ratings: Can you trust them?

Don’t believe the spin that house builders tell you regarding their customer survey feedback.

OLYMPUS DIGITAL CAMERAIt’s nearly that time of year again, when the Home Builders Federation (HBF) publish the 2014 results of their annual New Homes Customer  Satisfaction  Survey for the year to 30 September 2013.  Released just in time to get those new 2014 – ‘5-Star’ flags flying on builders’ developments in time for Easter Bank holiday sales weekend.  No doubt, as was the case last year, nearly all the house builders that “take part” will be rated five stars again this year, so a big pat on the back to the house building industry…….- you’ve all done very well!………Or have they?

Young Mr Grace

“you’ve all done very well!”

The HBF say: “Star Ratings are based on results of the National New Homes Customer Satisfaction Survey, an independent industry survey. The survey operated by NHBC, is entirely independent of any builder or builder group and is independently validated by Reading University.”

Really?    The HBF survey is sent out by the NHBC. Far from being independent, these two organisations are inter-linked, with six representatives from the HBF sitting on the NHBC Council and Stewart Baseley,  the HBF’s Executive Chairman, also being an NHBC Board member along with Greg Fitzgerald  CEO of Linden Homes. 

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What do the house builders really mean?

New home buyers will come across the same phrases and statements used by house builders’ to market their homes and when dealing with distraught new home buyers.   But what are the house builders really telling you?

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On marketing:

“Attention to detail”
If we can save a few pennies by not doing something and we can get away with it, we will.

“An exciting development”
We hope to make a lot of money on this site

“All of our staff are trained”
We have told them what they can and cannot tell you

“Our friendly site team”
The site manager is always in the sales office chatting and drinking coffee.

“Spacious interiors”
Larger than the usual rabbit-hutch new homes we buildMirrors in show home“Our sales team are fully trained to offer you expert guidance and practical assistance throughout the buying process”
Our sales staff will try to sell you optional extras and force our choice of solicitor and mortgage broker on you.

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How the house builders could improve the quality of new homes

The standard and quality of new homes is not improving. Despite surveys and reviews, time and time again, house builders have demonstrated that they only care about profit and numbers. This was recently confirmed to a Taylor Wimpey new home owner last month, when the company’s regional director, visiting because the new home had over 400 faults including potentially dangerous electrical  work, said: “we’re here to deliver profit for our shareholders”   adding:  “we don’t build perfect houses”

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Remedial works cost builders money!

Indeed, many disappointed new homebuyers believe they should at least be forced to try to improve the quality of the homes they build!  The reality is, it wouldn’t be too difficult to do.  If there was a will, there is a way!  It certainly would be unlikely to reduce the house builders’ profitability because it always costs less to do the work right first time, than it does to go back over and over again.  All a successful business needs is great a product and satisfied customers. The house builders have neither, making their profit predominantly as a result of planning gain, land speculation and on the back of government initiatives such as New Buy and the Help to Buy subsidy!

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Beware of buying a new home rushed for the house builder’s year-end figures

In the days of British Leyland, it was often said that a car with several faults was a “Friday Car” – meaning it had been built on a Friday, with workers not being quite as attentive to quality and what they were doing as perhaps they should have been. Fortunately, the car industry has come a long way since those days with both the quality and reliability of new cars much improved. 

However the same cannot be said of the house building industry. New homes are still being built with as many, if not more faults and defects than they were 20 years ago. The situation is even worse in an “end-of-year figures” new home. These are homes that are sold and the construction process rushed to enable legal completions to take place so as many homes as possible can included in the house builder’s financial year-end report to the City and shareholders. Homes built in the run up to the end-of-year date are always of inferior quality, even worse than the national house builders usually build, with a lower overall standard of finish, incomplete works and forced drying out causing excessive cracking to finishes. 

Rush job!  Will it be completed in time for you to move in 4 weeks?

Rush job! Will it be completed in time for you to move in 4 weeks?

Each regional office will report how many homes they have built and sold, within the company’s financial year. The overall total is then recorded in the firm’s final annual financial accounts. Each region is given a target number of completions to achieve each year and everything (and anything) is done to ensure the required figure is reached. In the past it has been known that buyers were handed large cheques by directors as a “sweetener” to persuade them to legally complete on their new home – even though it was nowhere near finished or even ready for occupation. It was not unheard of for buyers to move in with their electricity and heating powered by a temporary generator or their water supply provided from a hose connected to a standpipe in the footpath! Another ruse sometimes used when a part-exchange is involved, was to let the buyer remain in their old home whilst their new was being finished.  Quite frankly this practice was nothing short of fraud. 

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Christmas comes early for house builders as government caves in

Ministers have caved in to pressure from the large house builders  and their trade body The Home Builders Federation (HBF) to lower standards, meaning councils will have no longer have power to require and impose stricter standards. This will result in many more small, insecure and unsustainable new homes being built in Britain.  

Instead of learning from construction best practice, the government has caved in, yet again, to pressure from “big housebuilding.” 

OLYMPUS DIGITAL CAMERAThe government’s main aim of the technical housing standards review was to strip out standards, rules and regulations that complicate the house building process. The RIBA had lobbied to force house builders to build bigger new homes via their ‘Case for Space’ campaign. Other initiatives included reducing carbon footprints, improving security, on-site renewable energy sources, and rainwater harvesting to reduce water consumption. Despite this, the brief has been used as an opportunity of further reducing the cost of building  new homes and stop local authorities from demanding certain conditions as part of the planning process. 

This was a lost opportunity to examine how the nation can build great homes for the next generation and beyond, requiring new homes to have proper security features, sustainability, access standards, and a reasonable and decent amount of space to live in. Instead we will now have the same cramped, over-developed housing estates with standardised small new homes being built up and down the country, lowering house builder’s operational costs and increasing, their profit margins even further. 

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Are house builder CEOs fit for purpose?

Is the size, design and more importantly, build quality of new homes getting any better? Judging by the number of complaints they receive and various online comments the answer is a resounding NO! Only this week a Bellway Homes buyer was forced to move out of his house because it was declared structurally unsound after an incorrect (weak) mortar had been used. A Taylor Wimpey buyer could not move into his new home for TWO MONTHS because of the extent of snagging defects included potentially dangerous electrical installation. According to the unfortunate new home buyer, a Taylor Wimpey regional director even told him that “we’re here to deliver profit for our shareholders” adding: “we don’t build perfect houses”.

Whilst planning and building regulations stipulate minimum standards, it would appear that no house builder is prepared to go beyond the absolute minimum quality standards. When a new home buyer complains they are often referred to the NHBC’s booklet “A Consistent Approach To Finishes” and told that it is “within tolerance” The author has written to Persimmon’s Jeff Fairburn, and Taylor Wimpey’s Pete Redfern to ask what measures they are personally going implement improve the quality of their product. Neither has replied!

So with CEOs apparently only driven by profit and share prices, we thought it would be worth a look at examining whether those who are in charge of Britain’s largest plc house builders are in fact, fit for purpose. It can be seen that with one exception, they have not had a University education. In addition, only three have any experience of actually managing a building site, two of these actually started their own companies!

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House builders to be forced to build new homes or lose planning permission

The planning minister, Nick Boles has announced plans to change regulations as part of a Coalition drive to accelerate construction of new homes. The move to force developers to start building homes or lose planning permission is designed to prevent land banking, where house builders hoard plots whilst they wait for house prices to rise.

This is the government’s response to Ed Miliband’s “use it or lose it” speech during the Labour Party conference in September, when he said that developers would have land seized if they failed to build on it. Under the proposals, if building work is not commenced within the time scale set by local councils, three years in most cases, house builders will be required to reapply for planning permission. 

The new rules will give local people another opportunity to object, especially to controversial developments. Currently house builders are able to “roll over” approvals granted on undeveloped land indefinitely. There are over 500,000 sites with planning permission, with work yet to start on over half of them.

Mr Boles confirmed that the Coalition had scrapped a temporary measure introduced by the previous Labour government “which allowed developers to roll forward their planning permissions. This ending of the measure will increase the incentive for developers to start on site before permission expires.” 

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What are the house builder CEOs doing about the poor quality of their new homes

Read any of the largest house builders year-end reports and it is all about profit, earnings per share, return on capital employed, sales, turnover, number of homes built, the average selling price and land bank values – all financial matters. Forecasts for the coming year are about the potential to increase these numbers. So it should be, after all they are commercial businesses and these numbers matter to investors, shareholders and the banks lending them money.

But what about announcements regarding improving quality and customer satisfaction? Surely these matter to shareholders too, as any successful business must have happy satisfied customers. But it is very rare that any of the CEOs make any reference about the actual quality of their product in their year-end statements. Even when they do, it is normally a reference to the potentially manipulated HBF Customer Satisfaction Star Rating. The star rating is only based on around 30% of the homes that the larger house builders build each year so is hardly representative. CEOs may also mention awards won in the year such as the NHBC Pride in the Job Awards. However, some of the larger builders, whilst winning a handful of awards, have a poor record in the competition considering the number of active sites they have in any given year.

Top left to right: Jeff Fairburn –  Persimmon * Pete Redfern – Taylor Wimpey * Mark Clare – Barratt/David Wilson * Steve Morgan – Redrow * Greg Fitzgerald -Linden.  Bottom left to right:  Ted Ayers – Bellway * Tony Pidgley Berkeley * David Ritchie – Bovis * Stephen Stone – Crest * John Bloor – Bloor

House Builder CEOs

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